EXCLUSIVE: MARY BENSON AW13 SHOOT
Mary Benson is one of our favourite new designers. Her distinct, intricate holographic/vinyl detailing combined with classic shapes and cuts means she has managed to hit a rare sweetspot where both kids on Tumblr, AND ‘proper’ fashion people (she’s been featured in Vogue, Womens Wear Daily etc) are all excited by her work. Obviously with that kind of approach we had to the exclusive first look at her new collection, modelled here by Matty Bovan (who you might remember from our first Style Profile shoot) and Arvida E Byström (currently the subject of her Pillow Talk art piece), as well as a few words with Mary herself.
For those that don’t already know, who is Mary Benson?
I’m a 22 year old fashion designer from Leeds!
How long have you been making clothes for?
Since school. I used to make bags for girls in the year above for a tenner. I drew these kinda weird pokemon people on there with glue pens they were horrible! haha.
Where did the inspiration to work with holographic vinyl come from? How do you feel about other people who have started using it since?
I did a print project in first year of uni. The general idea was to digital or screen print, I forgot to put my name down on the list to use the print room so used another form of print. I loved it and since then used it on every project. I guess I use it in an innovative was as an alternative to print rather than a logo or text which most other people use it for. So doesn’t really matter.
Tell us a bit about the models you used for the look book and why you chose them?
I wanted a boy and a girl to model together and I’ve always wanted Matty to model for me it was just a case of having the right collection for it to work with a guy. And obviously cos he’s my bezza and very gorgeous.
Who is the typical Mary Benson customer? Is there such a thing?
It’s well varied actually, I have a lot of customers in Australia which I didn’t expect!
Rihanna or Beyonce?
Sassy or quirky?
What did you do/ are you doing for Valentines day?
Well I’m really romantic so just watching Bridget Jones 1 & 2, getting spongled with my mates. Really busy night.
God knows…..someone funny and gorgeous. Probably Mr. Blobby.
What is the best occasion to wear a Mary Benson piece?
They look really good on stage with all the lights because they are really reflective. But I just wear my stuff when I go to the shop or whatever I’m feelin.
Who would be your dream person to design for?
Talk us through how this new collection differs and develops on from your previous work?
It’s very different because the style and vinyl colour scheme has changed from using the holographic before. I’ve still included a lot of iridescent prints, and the general shapes of the clothes are really classy. I was going for the more Russian dynasty vibes.
What about Coline and Elle who worked on the pictures? How did you link up with them?
I worked with Elle before, I made clothes for a shoot for Tavi Gevinsons Rookie Mag and loved her work. I saw Coline’s work online, it kept popping up everywhere and I really wanted to work with her. She came and helped me style the collection throughout me making it so it was a massive help, and I think they both totally got what I was trying to say with the collection…!